Turning Customer Reviews into Product Insight
Customer Story 01 · Customer Feedback and Product IntelligenceThe Challenge:
A worldwide e-commerce marketplace gets hundreds of thousands of product reviews every day in more than 50 languages. Customers describe the same problem in different ways, so it was hard to see what was actually going wrong with a product. Sorting them by hand would have taken hundreds of people and thousands of hours.
Effective Solution:
Volga's 500+ native-speaking experts read each review in its original language and broke it into clear parts, such as quality, delivery, or fit. Each part was labeled by what the customer really meant. Clear guidelines and layered checks kept every language consistent, and the experts' corrections helped the client's system learn.
Results:
The client can now hear its customers clearly in every language, and see exactly what they are unhappy about.